Rebecca M. Achen, Ph.D., is an assistant professor of sport management in the School of Kinesiology and Recreation at Illinois State University. She graduated with her Ph.D. in sport management from the University of Kansas, where she also taught as a graduate teaching assistant. Prior to that, Rebecca received her master’s degree from Winona State University in Educational Leadership with an emphasis in sport management. Prior to going back to school for her Ph.D., she worked as a Resource Exchange Center account manager at the National Center for Drug Free Sport. She has many years of work experience in higher education administration and sport marketing and sales. Her research focuses on the effectiveness of social media as relationship marketing tools in professional sport. She also conducts research on participant sport, sport sponsorship, and effective teaching. She is passionate about health and fitness and is an avid runner.
Relationship marketing, social media marketing, sponsorship, marketing in fitness and participation sport, effective teaching, student career development, and experiential learning