Biography
Rebecca M. Achen, Ph.D., is an assistant professor of sport management in the School of Kinesiology and Recreation at Illinois State University. She graduated with her Ph.D. in sport management from the University of Kansas, where she also taught as a graduate teaching assistant. Prior to that, Rebecca received her master’s degree from Winona State University in Educational Leadership with an emphasis in sport management. Prior to going back to school for her Ph.D., she worked as a Resource Exchange Center account manager at the National Center for Drug Free Sport. She has many years of work experience in higher education administration and sport marketing and sales. Her research focuses on the effectiveness of social media as relationship marketing tools in professional sport. She also conducts research on participant sport, sport sponsorship, and effective teaching. She is passionate about health and fitness and is an avid runner.
Research Interests & Areas
Relationship marketing, social media marketing, sponsorship, marketing in fitness and participation sport, effective teaching, student career development, and experiential learning
Abstract
Achen, R. Likes, comments, and shares: Content type and level of interaction on NBA teams' Facebook pages. Global Sport Business Journal 3.3 (2015): 54.
Journal Article, Academic Journal
Achen, R. Examining the influence of Facebook fans, content, and engagement on business outcomes in the National Basketball Association. Journal of Social Media for Organizations 3.1 (2016): 1-15.
Achen, R. Relationship marketing tactics in the National Basketball Association. Journal of Contemporary Athletics 10.1 (2016): 1-17.
Achen, R. The influence of Facebook engagement on relationship quality and consumer behavior in the National Basketball Association. Journal of Relationship Marketing 15 (2016): 247-268.
Dwyer, B., Achen, R., & Lupinek, J. The BIRGing and CORFing of fantasy football participants. Sport Marketing Quarterly 25 (2016): 152-165.
Vooris, R., Fischer, K., Smith, C., & Achen, R. Generation multitasker: How Millennials’ use second screens while watching televised sport. Global Sport Business Journal 4.3 (2016): 24-42.
Presentations
Improving the Graduate Student Experience through Out-of-Class Experiences. CTLT Teaching & Learning Symposium. CTLT, Illinois State University. (2017)
A New Frontier: Challenges in Social Media Measurement. 9th Summit on Communication and Sport. International Association for Communication and Sport. (2016)
A Quasi-Experimental Examination of Methods to Improve Graduate Students’ Writing. North American Society for Sport Management Annual Conference. (2016)
Advancing Social Media Research. North American Society for Sport Management Annual Conference. (2016)
Building Relationships via Facebook: Comparing how MLB and MiLB Teams Utilize Facebook. 9th Summit on Communication and Sport. International Association for Communication and Sport. (2016)
Didn’t Someone Say it was All Downhill after the Dissertation? #firstyearproblems. 2016 Annual Sport Marketing Association Conference. Sport Marketing Assocation. (2016)
Examining the Practice of Servant Leadership and its Impacts on Job Satisfaction and Ethical Decision-making in NCAA Division III Athletics. North American Society for Sport Management Annual Conference. (2016)
Measuring Social Media Engagement: Development and Evaluation of a Scale. 2016 Annual Sport Marketing Association Conference. Sport Marketing Assocation. (2016)
Relationship Building and Interaction on Social Media During the Off-Season: A Comparison of United States Professional Sport Leagues. 2016 Annual Sport Marketing Association Conference. Sport Marketing Assocation. (2016)
Reprogramming the “Sage on the Stage”: A Systematic Evaluation of Classroom Time. Global Sport Business Association Annual Conference. (2016)
Grants & Contracts
An Analysis of Social Media Marketing Strategy during the Off-Season in United States Professional Sport. CAST. Illinois State University. (2016)
CAST Presentation Travel Program. CAST. Illinois State University. (2016)
CAST Publications Incentive Program. CAST. Illinois State University. (2016)
CAST Publications Incentive Program. CAST. Illinois State University. (2016)
CAST Publications Incentive Program. CAST. Illinois State University. (2016)
